A : The report shows that 90% of the American public believes they should pay for the music they download, but only 20% of Chinese people feel the same.
报告显示90% 的美国公众认为应该为下载的音乐付费，而只有20% 的中国公众持这种看法。
A : Under this circumstance, my suggestion for our marketing strategy is to emphasize that GOME is compatible to various music formats in the first stages of the marketing campaign.
在这种情况下，我建议我们第一阶段的市场策略应该强调GOME的产品对各种音乐档的格式具有很好的相容性。
A : For example the slogan could be "Free yourself with Music."
例如我们可以号称"让音乐解放你"。
A : In my opinion, GOME needs to target two groups of consumers: Young adults and teenagers.
我的想法是，GOME需要锁定两个消费群: 年轻上班族和青少年。
A : The campaign will be aimed at the white collared class.
广告攻势要瞄准白领阶层。
A : These young professionals between the ages of 24 and 35 are enthusiastic admirers of new appliances.
这些24-35岁之间的年轻专业人士对新奇的电子产品充满热情。
A : We should cater to their tastes when we first introduce our products. Vigorous models, relaxed feelings.
我们第一次导入我们的产品时应该符合他们的品味。如活力四射的模特，放松的感觉等。
A : Remember that our major long-term goal is to make GOME a big brand for enjoyment.
记住，我们的长期目标是让GOME成为一个娱乐大品牌。
A : To do this, we should set our sights on a younger market -- people between the ages of 16 and 24.
为此，我们应该把眼光放到年轻一代的身上--16-24岁的年轻人。
A : As I mentioned earlier, they spend a lot of money on recreational products such as game players and digital cameras.
如我刚才所说，他们在游戏机和数码相机这类的娱乐产品上会花很多钱。
A : Imagine that what follows is a television commercial.
想像一下我们接下来做一个电视广告。
A : A group of students are camping in a beautiful, wide-open area.
一群学生在美丽的户外宿营。
A : While picnicking, a girl asks the boy next to her for help but receives no response and finds out he is indulged in listening to his MP3.
野餐时，一个女孩请她旁边的男孩帮忙但男孩无动于衷，结果发现他迷醉地在听他的MP3。
A : Instead of making apology, he puts the headset into her ears and she then hums with the music.
然后他就把耳塞放在女孩的耳朵里作为道歉，而女孩则随着音乐轻声哼唱起来。
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